5 Recommended B2B Lead Generation Strategies by Savvy Marketers
According to a study from the Content Marketing Institute, 85% of B2B marketers believe that lead generation is a topmost priority.
Savvy Marketers at Saletancy have recommended these 10 B2B lead generation tactics you can add these to your marketing plan.
Let’s get started.
1. Content Marketing
Content marketing is a trending strategy, and possibly worthy of its post. That’s because, like customers, companies also want to educate consumers with information before purchase.
Demand Gen Report of [B2B marketing publication] estimated that 47% of buyers viewed between 3 to 5 pieces of copy before contacting a sales executive while Gartner predicts that over 65% of buying decisions occur before a buyer ever makes contact with a supplier.
Paid advertisements are usually too expensive to get a positive ROI, so organic traffic with absolutely compounding results should be the choice. This can be achieved through Quality Content marketing.
You can hire a content marketer or you can hire one of content marketing agencies or a content writing agency
2. LinkedIn
Not surprisingly, the Social media network of professionals ( LinkedIn ) is also high on the list of best B2B lead generation approaches.
LinkedIn provides you with a chance to reach Key decision-makers from businesses of your interest, as well as potential leads. You can leverage LinkedIn Sales navigator to get the most out of it.
Looking for a best LinkedIn Lead generation agency ? Reach out to Saletancy: lead generation agency
3. Google Ads
During the outage, Constellix created a Google Ads campaign to target those who were affected using words from articles and forums in its ad copy.
“We noticed that some of our ads weren’t as productive because they focused too much on the negative impacts of outages rather than the desired benefits,” said Blair McKee, digital marketing manager at Constellix.
“So we turned and changed our ad copy to push the benefits of switching providers and saw instant growth both click-through rates and impressions. even quality score also increased”
Looking for a google ads agency? You can reach out to Saletancy for google ads management services
4. Cold Email
Follow the best practices for B2B cold email :
- Compose catchy and engaging subject lines.
- Keep it concise, not more than 150 words
- Personalize, and tend towards an account-based marketing approach
- Use small paragraphs and sentences
- Have a clear, single CTA
- Most Importantly Perfect follow-up strategy.
Need help with cold email? Hire a leading cold email agency
5. Free stuff
Then there’s always the age-old tactic of offering something free as a carrot.
“We’ve had great success by offering signups [for] a free SEO audit for their site,” Orchard said. “It’s something that takes relatively little time for us to do but gives the business with something relevant. It’s been a very successful approach for us, with around 30% of people who signed up for a free SEO audit proceeding to request paid work with us.”
Test these B2B lead generation strategies out and check which works best for you.
Here are Five approaches you can use to pull more high-quality B2B leads:
- Content marketing
- Google Ads
- Free stuff