20 Spam Trigger Words to Avoid in Cold Emails | Cold Email Tips!

Email copywriting has evolved into a fine art. While there is no one-size-fits-all approach to attaining the results your business bank account craves, there are a few things you should never do in your cold email outreach…

One of the most important is to avoid terms that cause your email to be sent to the recipient’s SPAM mailbox.

Copies that appear to overpromise a positive outcome with the intention of obtaining sensitive information from the recipient will be flagged by email providers.

While you must be clear on the value you will provide the receiver in your cold email outreach, you must do so in a genuine and non-gimmicky manner. If it sounds too good to be true, the savvy email providers will most likely flag it as desperation, which could lead to fraud.

While you must be explicit about the value you will deliver in your cold email outreach, you must do so in a realistic and non-gimmicky way. If it sounds too good to be true, it will most likely be flagged as desperation, which could lead to fraud.

1. One hundred percent guaranteed
2. Act now
3. Now only
4. Once in a lifetime
5. Free gift
6. Unlimited
7. Join millions
8. No strings attached
9. Big bucks
10. No fees
11. Pure profit
12. Money
13. Additional Income
14. 100%
15. Take action
16. Offer expires
17. Do it today
18. Apply now
19. This won’t last
20. Will not believe your eyes

If you were in a meeting with a potential client, you probably wouldn’t use these terms, so keep it authentic and speak to them as you would in real life. Also, don’t over-promise, but do demonstrate value.