What is B2B Lead Generation?

B2B lead generation is the process of discovering and attracting potential prospects to purchase your product or service. For B2B sales and marketing teams, it’s a must-do exercise. 

B2B lead generation introduces a variety of techniques and approaches aimed at increasing traffic, qualifying prospects, generating leads. People, or in this case, businesses, who could be interested in what you’re selling are called leads. 

Assuming your product or services is appropriately acceptable and well priced, and assuming you have an excellent sales team, lead generation is probably an important variable of sales campaign; More leads and more qualified leads can help you to close more deals.

The Lead Generation Process

If you need to grow B2B sales then a significant lead generating strategy is required. Account-based marketing including other marketing tactics and B2B lead generation process help sales and marketing teams convert prospects into paying clients.

Lead List Building

Discovering the contact details of potential customers is the initial step in building B2B leads.

Reaching Out to Potential Prospects

Sales Development Representative’s reach out to leads via cold outreach (Phone Call, Email, LinkedIn) and introducing products or services.

PreQualifying High-Quality Leads

While SDRs interact with leads, they examine buying intent and identify the stage in the buying process which is as follows:

• Research & Awareness
• Consideration
• Decision

The customer will have many proposals to review and finalize a purchase after filtering through companies that best fit their needs.

Closing Leads

The prospect chooses you after communicating with various vendors and the sale is completed. They will be transferred to customer success for onboarding.