Top Video Marketing Trends for B2B vs. B2C You Should Know

B2B and B2C firms are aware of the effectiveness of video marketing. In fact, according to research, 88 percent of the businesses polled had a team solely responsible for producing video content. But how do the strategies, objectives, and performances of B2B and B2C brands differ? To discover out, we polled 550 international marketers. Discover the major patterns we uncovered by reading on.

B2C and B2B businesses strike a balance between using in-house content creators and hiring outside agencies. While B2C brands market items, B2C brands prioritize brand recognition.

Top Video Marketing Trends for B2B vs. B2C You Should Know

What are the main objectives of your company’s video marketing strategy, I was asked? 

While B2B firms prioritized advertising their goods/services, B2C brands concentrated on growing brand recognition and reaching new customers.

B2C companies typically invest more in the video.

Although B2B and B2B businesses use the same equipment approach (owning their equipment rather than renting it), B2C brands have greater funding. More videos are published by B2B businesses than B2C brands. According to HubSpot Blog Research, most B2B brands (33% surveyed) publish five to seven videos a month while most B2B brands (32%) put out two to four.

Short-form videos have proven more successful for B2C companies.

What video format provides the highest return on investment, we asked marketers? Instagram Reels, and YouTube Shorts all received 39% of the vote. So, this content structure is quite successful for both B2B and B2C companies.

Additionally, according to our data, more B2C businesses report using short-form video: is 8 percent more successful than B2B brands in generating leads?

Gets 14% higher engagement than companies catering to businesses that produce a high watch time percentage (81–100%), which is 8% higher than B2B brands receive a high clickthrough rate (above 10%), which is 7% higher than that of B2B businesses. So there you have it: video marketing is a crucial component of any marketing plan, regardless of whether your business is B2B or B2C.


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