Marketing is vital to business success, yet determining a suitable investment can often be challenging. This is particularly true for companies that struggle to understand the return on investment of their efforts. The lack of clarity around whether marketing investment strategies are working can arise from various reasons – from limited data to an overabundance...
Sales And Marketing Automation is a crucial part of the business that cannot be ignored at any cost because if people do not know about the product or services of an organization then they will fail to generate sales and all the efforts will be of no use. Sales and marketing however are tasks that...
Video marketing is a growing marketing tool that allows your company to connect with new customers, businesses, and audiences. Because of technological advancements, your company can use assets like vlogs, 360-degree videos, and customer testimonials to persuade B2B decision-makers to make an informed purchase. We’ve outlined the six types of B2B marketing videos that your...
Helping your sales team understand how to sell effectively is what sales enablement is all about. It could be as simple as providing information to communicate with their prospects or as complex as providing tools, expertise, and tactics to help them improve their abilities. While metrics and KPIs make it simple to track sales processes,...
Your sales process establishes a strategy for converting leads into paying clients. With the appropriate system in place, you can keep prospects organized, ensure you’re reaching out at the right time, and build solid customer relationships that will last for years. Sales automation allows you to spend more time doing what you do best, which...