Cold email outreach is a popular approach for generating B2B leads. We can safely declare that we are pros, based on the amount of business we bring in for our clients through our pay-per-call white glove service.
So, just in case you’re not quite there yet, here are a few pointers to help you get there…
Solve rather than sell.
Consider what problem your product or service solves for the recipient when writing your email outreach copy. What kind of suffering will you alleviate for them? Make whatever it is the focal point. Instead of writing paragraphs to try to prove your business, simply tell them how you will address their problems.
Be a response-oriented person.
Write your email copy to be succinct and to-the-point while emphasising the answer you have to give, and do so in a way that encourages a response. Make sure the email has a prompt for the recipient to respond to.
This is the most effective method to get started with full engagement. If the receiver reacts to your request, they are eager to engage in discussion and have a high level of curiosity. It’s the most natural way to attract a new client.
Avoid words that will send you to the Junk
Copies that appear to overpromise a positive outcome with the intention of obtaining sensitive information from the recipient will be flagged by email providers. While you must be clear on the value you will provide the receiver in your cold email outreach, you must do so in a genuine and non-gimmicky manner. If it sounds too good to be true, the savvy email providers will most likely flag it as desperation, which could lead to fraud.
When setting up your cold email outreach, keep these three ideas in mind. When done correctly, email b2b lead creation may consistently power your entire company flow.