The Client
Bizongo is India’s largest Tech-Enabled B2B E-Commerce & Supply Chain Platform for Packaging, Apparels & Other Customised Goods.
Bizongo was founded in 2015 by three IIT graduates Aniket Deb, Sachin Agrawal, and Ankit Tomar, to digitally transform the fragmented and unorganised yet unique and ubiquitous B2B segment of customised goods. Today, the company focuses upon packaging, textiles, apparel & other contract manufacturing goods as its product portfolio and has a network of over 1500 curated manufacturers across these categories.
Through its proprietary digital platforms, such as Procure Live, Partner Hub, and Artwork Flow, Bizongo offers Digital Vendor Management, Supply Chain Automation & Supply Chain Financing as key services to its enterprise customers. The B2B e-commerce platform services more than 120 enterprise customers in fashion & lifestyle, pharmaceuticals, consumer discretionary, consumer staples, home & personal care, and e-commerce.
The challenge
Bizongo offers Digital Vendor Management, Supply Chain Automation & Supply Chain Financing as key services to its enterprise customers.
Bizongo wanted to reach out to businesses in North and West India to build their sales pipeline and tap the market. They wanted to move fast and capture the market and signed up with Saletancy for Multi-touch muti-channel account based marketing services i.e b2b lead generation services.
The Saletancy Solution
Saletancy and the Client then worked out a comprehensive campaign plan that centred around integrated MultiChannel Marketing Campaign (Outbound marketing approach) carried out through Phone calls , Email and LinkedIn.
Saletancy build the list of Head- Procurement, VP-Procurement, Director-Procurement, Head- Supply Chain, VP-Supply Chain, Director-Supply Chain etc and similar relevant titles based on criteria like Employee size, Revenue Size, Industry, Location, Department , Job title etc
The plan’s main objective was to introduce the Client’s to prospects, drive Interested potential prospects and then book Interested prospects for a follow-up phone meeting with the company’s reps. Saletancy campaigns typically consist of four main activities: Target customer profiling ( From our large Companies Database India ), Designing Content for the Cold email, LinkedIn template, Call script Outreach activities through Call, email and LinkedIn, Nurturing the leads till pre-qualification.