The Client (Singapore Tourism Board) is a platform designed by Singapore Exhibition & Convention Bureau™ (SECB) to assist you in organising a successful business event in Singapore. SECB is an integral part of the Singapore Tourism Board – a government statutory body that specifically promotes Singapore as a dynamic business events destination. Singapore’s MICE landscape truly is one of a kind. It’s where great minds converge, connect and collaborate, and new opportunities and possibilities are created to shape the future. Singapore is all about helping you turn possibilities into reality. Not just by being a good host, but also an inspiring one.

 The challenge

Singapore is one of the best destinations for MICE (Meetings, Incentives, Conventions and Exhibitions). Businesses prefer this destination for organising events. The client wanted to reach out to companies in India with their MICE solution. For the same The client hired Saletancy: One of the best b2b lead generation companies in India

The Saletancy Solution

Saletancy and the Client then worked out a comprehensive campaign plan that centred around integrated Omnichannel Marketing Campaign (Combination of Outbound and Inbound marketing) carried out through the Phone call, Email, LinkedIn, Webinars, Digital Ads and Social media marketing.

The plan’s main objective was to introduce the Client’s to prospects, drive Interested potential prospect and then book Interested prospects for a follow-up phone meeting with the company’s reps. Saletancy campaigns typically consist of four main activities: Target customer profiling ( From our large Companies Database India ), Designing Content for Digital campaigns and ABM Campaign, Outreach activities (Both Inbound and Out Bound), Nurturing the leads till pre-qualification.