Saletancy helped Aithent to Strengthen US Targets

The Client

Aithent offers high-value, flexible and scalable IT solutions to solve the operational challenges facing organizations in Banking and Financial, Insurance, Healthcare, Government and other industries globally. Our partner company, Quinte Financial Technologies, provides a portfolio of QuintEssential SolutionsSM that support those back-office needs.

The challenge

The rapid growth in credit and debit card transactions has seen serious growth in unauthorized transactions; losses stemming from credit and debit card frauds have surpassed $7 billion a year worldwide. Handling unauthorized transactions and merchant disputes is critical to customer retention and mitigating fraud, operational and regulatory risks. An automated end-to-end solution is critical to increasing the efficiency in investigating and settling disputes in a timely fashion. Aithent wanted to target Banks and financial institutions in USA  to Strengthen their presence in USA and signed up with Saletancy for b2b lead generation services.

The Saletancy Solution

Saletancy and the Client then worked out a comprehensive campaign plan that centred around integrated Omnichannel Marketing Campaign (Combination of Outbound and Inbound marketing) carried out through Phone call, Email, LinkedIn and Webinars.

Saletancy build the list of  VP Fraud, VP loss Prvention, Fraud Manager, VP Risk, Fraud Director, BSA/AML Manager, Director – Fraud, Compliance Manager/VP compliance for the product Aithent Fraud manager. and VP/Manager Deposit Operations, VP/Manager Card Services, VP/Manager Electronic Banking, ebanking Fraud Specialist for Aithent Dispute Manager

The plan’s main objective was to introduce the Client’s to prospects, drive Interested potential prospect and then book Interested prospects for a follow-up phone meeting with the company’s reps. Saletancy campaigns typically consist of four main activities: Target customer profiling ( From our large Companies Database India ), Designing Content for Cold email, LinkedIn template, Call script and Webinar contents, Outreach activities through Call, Email and LinkedIn, Nurturing the leads till pre-qualification.

Industry:
IT-Services
Headquarter:
Gurgaon, Haryana
Campaign Type:
Multitouch Omni-channel Lead generation campaign
Target Location:
USA
Target Industry:
Credit Union, Banking, Finance and Insurance
Target Departments:
Fraud and Dispute management, Compliance
Seniority Level:
Manager, Head, VP, Director and CXOs
Job Titles 1:
VP Fraud, VP loss Prvention, Fraud Manager, VP Risk, Fraud Director, BSA/AML Manager, Director - Fraud, Compliance Manager/VP compliance
Job Titles 2:
VP/Manager Deposit Operations, VP/Manager Card Services, VP/Manager Electronic Banking, ebanking Fraud Specialist.
Company Size:
Not Applicable
Revenue Size:
Not Applicable
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Success Story

Read in-depth strategies and tools that contributed to the campaign’s success.