Saletancy Captured More SQLs for Sproxil Than Expected

The Client

Sproxil is an American technology company that builds trust across supply chains with solutions that emphasize direct engagement and facilitate loyalty programs.

Sproxil is a Boston based organization dealing with mobile marketing solutions with an aim to connect brand owners directly with the end consumers and channel partners by using mobile phones as the platform. It uses Mobile product authentication technology to establish an effective 2-way communication channel between brands and their consumers with the objective of ensuring the authenticity of products bought by consumers and also to generate loyalty among them.

The challenge

933 million Mobile phone subscribers in India FY2014. How can we use mobile phones to engage customers and increase sales? Sproxil Identify and capture customers at POS, Connect via SMS, IVR, USSD or mobile app and Brands Communicate directly with each consumer. Sproxil wanted to target Enterprises in India to Strengthen their presence in India and signed up with Saletancy for b2b lead generation services.

The Saletancy Solution

Saletancy and the Client then worked out a comprehensive campaign plan that centred around integrated Omnichannel Marketing Campaign (Combination of Outbound and Inbound marketing) carried out through Phone call, Email, LinkedIn and Webinars.

Saletancy build the list of Brand Manager/Business Head/ Head-Marketing/VP- Marketing/Director marketing and similar relevant titles based on criteria like Employee size, Industry, Location, Department etc

The plan’s main objective was to introduce the Client’s to prospects, drive Interested potential prospects and then book Interested prospects for a follow-up phone meeting with the company’s reps. Saletancy campaigns typically consist of four main activities: Target customer profiling ( From our large Companies Database India ), Designing Content for Cold email, LinkedIn template, Call script and Webinar contents, Outreach activities through Call, Email and LinkedIn, Nurturing the leads till pre-qualification.

Cambridge, Massachusetts
Campaign Type:
Multitouch Omni-channel Lead generation campaign
Target Location:
Mumbai, New Mumbai, Thane, Vashi, Turbhe
Target Industry:
Consumer Packaged Goods- Beverages
Target Departments:
Brand, Marketing
Seniority Level:
Manager, Head, VP, Director and CXOs
Target Job Title:
Brand Manager, Head- Marketing, VP- Marketing, Director-Marketing, CMO etc
Company Size:
Emp Size 500+

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