Saletancy Captured More SQLs for Sproxil Than Expected

The Client

Sproxil is an American technology company that builds trust across supply chains with solutions that emphasize direct engagement and facilitate loyalty programs.

Sproxil was founded to help combat drug counterfeiting Sproxil was founded in 2009 to empower consumers to help combat drug counterfeiting with a simple text message.

Our award-winning product verification technology ensures that consumers buy only genuine medicine. Nigeria’s food and drug regulator, NAFDAC, embraced our solution and launched with Sproxil in February 2010. We’ve got a lot of press coverage and awards since we launched!

The challenge

Sproxil offers Trade loyalty, Retailer Loyalty, Supply Chain, Consumer Promotion and End-to-end Traceability. Sproxil wanted to reach out to businesses in India to Strengthen their presence in India and signed up with Saletancy for b2b lead generation services.

The Saletancy Solution

Saletancy and the Client then worked out a comprehensive campaign plan that centred around integrated Single Channel Marketing Campaign (Outbound marketing) carried out through Phone calls and LinkedIn.

Saletancy build the list of Brand Manager, Head- Marketing, VP- Marketing, Director-Marketing, CMO etc and similar relevant titles based on criteria like Employee size, Industry, Location, Department etc

The plan’s main objective was to introduce the Client’s to prospects, drive Interested potential prospects and then book Interested prospects for a follow-up phone meeting with the company’s reps. Saletancy campaigns typically consist of four main activities: Target customer profiling ( From our large Companies Database India ), Designing Content for the Cold email, LinkedIn template, Webinar content, Call script Outreach activities through Call and LinkedIn, Nurturing the leads till pre-qualification.

Cambridge, Massachusetts
Campaign Type:
Multitouch Omni-channel Lead generation campaign
Target Location:
Mumbai, New Mumbai, Thane, Vashi, Turbhe
Target Industry:
Consumer Packaged Goods- Beverages
Target Departments:
Brand, Marketing
Seniority Level:
Manager, Head, VP, Director and CXOs
Target Job Title:
Brand Manager, Head- Marketing, VP- Marketing, Director-Marketing, CMO etc
Company Size:
Emp Size 500+