Saletancy ABM Lead Generation Campaign Powered ERP Leader’s Client Base

The Client

SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: SAP customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. Our end-to-end suite of applications and services enables our customers to operate profitably, adapt continuously, and make a difference.

The challenge

SAP is the market leader in enterprise application software and mostly enterprises or big businesses prefer it but  SAP was looking to penetrate small businesses in India. SAP wanted to target Small Businesses in India to Strengthen their presence in India and signed up with Saletancy for b2b lead generation services.

The Saletancy Solution

Saletancy and the Client then worked out a comprehensive campaign plan that centred around integrated Single Channel Marketing Campaign (Outbound marketing) carried out through Phone calls and LinkedIn.

Saletancy build the list of Owners/ Partners/Business Head/ Head-IT/VP- IT/Director IT and similar relevant titles based on criteria like Employee size, Industry, Location, Department etc

The plan’s main objective was to introduce the Client’s to prospects, drive Interested potential prospects and then book Interested prospects for a follow-up phone meeting with the company’s reps. Saletancy campaigns typically consist of three main activities: Target customer profiling ( From our large Companies Database India ), Designing Content for the LinkedIn template, Call script Outreach activities through Call and LinkedIn, Nurturing the leads till pre-qualification.