F-Secure Engaged More Customers with Saletancy ABM Campaign

The Client

F-Secure Corporation (formerly Data Fellows) is a Finnish cyber security and privacy company based in Helsinki, Finland. The company develops and sells antivirus, password management, endpoint security, and other cyber security products and services. With Radar Managed Services vulnerability scanning and Rapid Detection Service as flagship products, the company continues to expand into the corporate market.

 The challenge

The industries that are facing challenges with their current antivirus in terms of security and want to change and evaluate the other solutions in terms of security and protection. F-secure signed up with Saletancy for b2b lead generation services

The Saletancy Solution

Saletancy and the Client then worked out a comprehensive campaign plan that centered around integrated Demand generation and appointment setting campaign carried out through phone. The plan’s main objective was to introduce the Client’s to potential prospect and then book interested prospects for a follow-up phone meeting with the company’s reps. Saletancy ( One of the best b2b lead generation companies ) campaigns typically consist of three main activities: target customer profiling, outreach activities, nurturing the leads till pre qualification.

Industry:
IT- Software
Headquarter:
Helsinki, Finland
Campaign Type:
B2B Lead generation and Appointment setting.
Target Location:
Delhi NCR, Mumbai, Pune, Bangalore, Kolkata and Chandigarh
Target Industry:
All
Target Departments:
Information & Technology
Seniority Level:
Manager, Head, AVP, VP, Director and CXOs
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Success Story

Read in-depth strategies and tools that contributed to the campaign’s success.