Despite predictions that sending a cold email to a prospective customer or in short email marketing will be replaced or phased out over the years, that day has yet to come. In reality, email marketing is still one of the most successful ways to communicate with potential and current consumers.
Unfortunately, this may not be the case for many professionals, as their cold emails may end up in the spam folder or their email account may be disabled. Every day, on average Gmail, filters approximately 100 million fraudulent emails. If you want to get more out of your emails and ensure that they get opened, here’s how to send cold emails without drawing your email provider’s attention. In this article, we will go through everything in detail.
What actually cold email marketing does?
Cold email marketing is a deliberate and consistent strategy to reach out to your prospects and create a relationship with them. A cold email outreach’s main objective is to convert the prospect into a client over time.
How to reach your customers directly without any hassle:
It’s a misconception that sending cold emails for sales can cause your email account to be banned. If you send cold emails, your email account will never be banned. If your emails are repeatedly designated as spam by the receiver or forwarded to the spam bin, your account may be disabled. But this is a bad indicator, and your email service provider may deem your emails unsuitable and permanently block your account.
Let’s look at some of the potential causes of your negative email marketing results:
- Create a new email account without a warm-up period:
If you create a new email account and make sending cold emails, your account will most likely be disabled, either temporarily or permanently. Gsuite claims to provide you with a daily email sending limit of 2000, although this is only true for the first 200 days. When you start sending cold emails to a large number of people, they become aware of your account and eventually ban it.
- The SPF, DKIM, and DMARC data haven’t been updated:
SPF (Sender Policy Framework), DKIM (Domain Key Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) are three records that email service providers use to validate the sender’s and emails’ validity. Many email service providers will ban your addresses if you send bulk emails without putting up these records.
- An unconfirmed email list with a high bounce rate:
Because email bounce is such a major problem, it’s one of the most prevalent reasons your email account is prohibited if you’re cold-emailing. It frequently happens because of recipient’s address is incorrect or expired. Soft and hard bounces are the two types of email bounces. A soft bounce occurs when the recipient’s inbox is full or there is a technical issue on the recipient’s end, whereas a hard bounce occurs when the email address or domain name is not discovered. A series of mild bounces might result in a series of harsh bounces. Both sorts of bounces, however, have an impact on deliverability. Your sender’s deliverability score drops as your bounce rate (including hard and soft bounce) rises.
- Exceeding the daily email quota:
Your email service provider will set a restriction on how many emails you may send. Attempting to exceed the restriction, on the other hand, usually results in your email account being monitored. G Suite, for example, allows you to send up to 2000 emails a day. However, if you transmit more than that regularly a regular basis, G Suite will suspend your account. This isn’t limited to Google G Suite; it also happens with Outlook, Yahoo, Microsoft Exchange, and other email services.
- The absence of an unsubscribe link:
When a receiver does not want to receive emails from a specific sender, they usually hunt for an unsubscribe button inside the email. That is the simplest way to remove yourself from the mailing list. If you don’t include an unsubscribe link, they’re more likely to report and spam your email, which means your subsequent emails will end up in the spam folder. This isn’t good news for anyone. As the spam rate rises, your account’s chances of being blocked rise as well.
- Using spam-trigger terms in your email subject line:
Email service providers have combined machine learning and artificial intelligence to comprehend the email sender, the recipient’s behavior, and the communication’s intent as technology has advanced. As a result, every email sent must go through this procedure. As a result, they can quickly identify any term in your email that might be associated with promotional, spamming, or phishing activities. If your email contains many spam-triggering terms such as DEAL, OFFER, or FREE, your email service provider will designate it as spam.
- Failure to choose the appropriate email sending service provider
The terms and conditions of email sending service providers may or may not be suitable for you. The amount of emails that may be sent varies from one service provider to the next. As a result, if you don’t choose the correct email service provider for your job, you risk being barred from doing anything.
- Sending too many cold emails in a single day:
This is a basic one. You need to understand how many cold emails to send per day, or else sending a vast number of cold emails on the same day may drag your mail to the spam list.
But what if you have a large number of prospects to contact?
Set up a “drip” marketing strategy. Essentially, this implies that your communications will be sent out in batches with brief gaps between them, rather than all at once. Setting up 5 groups of 10 emails to send throughout the day, with 5-minute delays between emails in each group and longer (20-30 minute) pauses between groups, might be an excellent idea.
The most effective method for sending cold emails without being blacklisted:
The best cold email goes high level to make your marketing strategy stronger. After learning the faults that cause your emails to be marked as spam and your account to be blocked, a question arises. Is it feasible to send a cold email without the account being blocked? The answer is yes. If you send a cold email using best practices, it will arrive in the recipient’s inbox and have a high open-rate. It’s time to learn all the secrets that pros use to get their emails opened, read, and shared.
- Getting your email account ready
First and foremost, warm up your email. Warming up your email account should be done on a regular basis. Eventually, the number of emails sent each day can be increased to 1000-1500 per day. Once you’ve reached this point, you may start sending cold emails with confidence that they’ll get in the recipient’s primary inbox. Warming up strategies include sending emails to coworkers, acquaintances, and family and receiving a verified response. The goal is to write a message that enhances your account’s deliverability rate, email response rate, and daily email sending restrictions.
- SPF, DKIM, and DMARC configuration
If you have power over your DNS Manager and any corporate email account, SPF, DKIM, and DMARC records are updated. This does not apply to personal or non-business email accounts. Many email service providers check SPF records to see if the sender has been verified. In your DNS Manager, just add your TXT record that lists the email services. DKIM employs an encrypted signature to verify that the email sender is who they claim they are, and it offers the receiver a key to use to validate the sender’s DNS record. The receiver DNS receives a green signal to authorize if we have a DKIM set up with our DNS. DMARC is a collection of records that uses SPF and DKIM to verify emails and guarantee that they are not related with any fraudulent activity. Some IP addresses or domain servers are restricted by Internet service providers. Setting up a DMARC record allows the sender to inform their Internet service provider that they have implemented the DMARC protocol, which improves email delivery.
- Adding email recipients to a campaign (sequence)
Sending cold emails to individuals is a time-consuming job, and including all of the recipients’ email addresses in the CC and BCC boxes will result in the email being marked as spam. To import the list of emails, it is advised that you utilize an email outreach tool. You may construct a cold email campaign (sequence), produce a tailored email with numerous follow-ups (steps), and schedule it using a service like Saleshandy. Each email will be sent to your recipients one by one.
- Make sure the text-to-HTML ratio is correct
Which email is superior after more than a decade of debate? Emails might be plain text or HTML. HTML emails have a 25% lower open rate than plain text emails, according to a Hubspot study. However, sending a plain text email as a cold email may not entice receivers to help us achieve our aim.
As a result, keeping a 60:40 ratio with plain-text and HTML forms in your emails is recommended.
- The better the efficiency, the lower the bounce rate
You should always authenticate your recipients’ email addresses since an increase in bounce rate is a key cause of emails going to spam. Email verification software separates legitimate and invalid email accounts. They keep your mailing list in good shape and your email campaigns (sequences) secure. It’s also a good idea to use the emails you’ve gathered through your subscriber lists, email contacts, or connections. Avoid buying bulk email lists since the majority of them are inactive or incorrect.
- Reduce the amount of hyperlinks
Reduce the number of tracking links you employ in your ordinary links. Many email service providers prohibit these tracking links, which may prevent your email from reaching the recipient’s inbox. It’s also a good idea to avoid using naked links or anchor tags that are spammy. Shortening the URL is another common cold emailing blunder to avoid. One of the greatest strategies for getting your emails to the recipient’s mailbox is to use a custom domain.
- Stay away from spam-inducing terms.
Any email sent to a receiver should be quite clear. You should never use a spam-triggering term unless it is absolutely necessary. Your email’s subject line should never contain spam-triggering terms. It obstructs delivery and sends you to the spam bin. Double-check your email subject line and body text before sending any email campaigns (sequences), or utilize cold email templates to get started if you’re feeling overwhelmed.
- Run a split test on your material
While sending emails, it’s a good idea to constantly experiment with different forms. You may experiment with different subject lines, content formats, and cold email templates. This can assist you to figure out which formats are sending you to the spam bin and which ones are working for you. Once you’ve achieved this level of clarity, you may proceed with the material and structure that best suits your needs.
- Provide clients with the ability to manage their email subscriptions
“A preference Centre is an easy way to lower your list attrition rates,” explains Shelly Alvarez, director of client services at PostUp, an email marketing provider. When sending a cold email, you never know how the receiver will respond. As a result, the ideal method to send cold emails is to include an unsubscribe link in each one. Your receiver may quickly unsubscribe from your email list if they are no longer interested in it.
Every firm that wants to increase revenue and expand quicker has to send cold emails. However, the proliferation of spam filters has made it difficult. However, by following the best approach to sending cold emails stated above, the limits may be overcome. It’s ideal if you never take a chance; even a minor blunder might result in your account being permanently disabled. Your email account will not be banned if you follow the best practices.
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