THE CLIENT


Industry: Software

Location: Chandigarh 

Campaign Type: B2B Lead generation and Appointment setting.

Target Location: Selected

Channels of Lead generation: Phone Call, Email and LinkedIn


 

ABOUT
Manras Technologies can help maximize your investment in Salesforce by providing their client access to a team of certified and experienced consultants and engineers who are available round the clock to troubleshoot all your glitches as soon as they arise. Whether you are new to Salesforce and just deployed or have been working with Salesforce for some time, our certified consultants will provide you with actionable solutions to leverage your business investment in your CRM solutions.

 



TARGET INDUSTRIES
Finance, Insurance, Real Estate, Services, Construction, Manufacturing, Transportation & Public Utilities
TARGET PROSPECTS
Owner, Manager IT, Marketing Manager, CTO

TARGET Regions:

Gujarat, Punjab, Haryana, Himachal, Jammu & Kashmir, Uttar Pradesh, Madhya Pradesh, Delhi, Gurgaon



Pain Point:


There are customers who doesn’t have a CRM in place are having issues with the Productivity of the team, tracking day to day activities, customer support, we help them by implementing Salesforce CRM making sure the productivity improves. Rest of the World: Our customer pain point is getting the most value out of there Salesforce Investment. The issues generally the customer faces is their existing vendor is not giving them proper service, proper process has not been fallen and if they are demanding X most of the time Y is delivered to them, also its not delivered on time. The costs of support and implementation post that end up burning a hole in the customer’s pocket. With Manras, we make sure that the project is delivered on time and within budget. We take our time to understand the customer requirements to the last detail so that customer gets the worth of his money.


THE SALETANCY SOLUTION

Saletancy and the Client then worked out a comprehensive campaign plan that centered around integrated appointment setting carried out through a mix of phone, email, and LinkedIn touchpoints. The plan’s main objective was to introduce the Client’s to potential prospect and then book interested prospects for a follow-up phone meeting with the company’s reps.

Saletancy campaigns typically consist of three main activities: target customer profiling, outreach activities, nurturing and scheduling appointment.


RESULTS

The Client get given appointments and found it “very promising” in that these prospects expressed “clear buying signals” during their meetings with reps.

The campaign is still going on. The project also achieved all the key metrics set by the Client and Saletancy within the predetermined timeline.



MonthsLeadsAppointment
July
34
19
August
38
21
September
29
18
October
1610
November
3022
December
1713
January
2015