Industry: IT - Software
Campaign Type: B2B Lead generation and Appointment setting.
Target Location: Selected
Channels of Lead generation: Phone Call
F-Secure Corporation (formerly Data Fellows) is a Finnish cyber security and privacy company based in Helsinki, Finland. The company develops and sells antivirus, password management, endpoint security, and other cyber security products and services. With Radar Managed Services vulnerability scanning and Rapid Detection Service as flagship products, the company continues to expand into the corporate market.
Owner, Manager IT, Head IT, CIO, CTO
Delhi NCR, Mumbai, Pune, Bangalore, Kolkata, Chandigarh
The industries that are facing challenges with their current antivirus in terms of security and want to change and evaluate the other solutions in terms of security and protection.
THE SALETANCY SOLUTION
Saletancy and the Client then worked out a comprehensive campaign plan that centered around integrated appointment setting carried out through phone. The plan’s main objective was to introduce the Client’s to potential prospect and then book interested prospects for a follow-up phone meeting with the company’s reps.
Saletancy campaigns typically consist of three main activities: target customer profiling, outreach activities, nurturing and scheduling appointment.
The Client get given appointments and found it “very promising” in that these prospects expressed “clear buying signals” during their meetings with reps.
The campaign is still going on. The project also achieved all the key metrics set by the Client and Saletancy within the predetermined timeline.